Adorning the walls of the popular Papa Cristo’s Greek Restaurant are pictures from the 1948 grand opening of what was then just a simple Greek market.
Sam Chrys opened C & K Importing Company, with the intention of bringing the foods and wines of Greece to Los Angeles. In 1968, Sam’s son and now the current owner, Chrys Chrys, purchased the business from his father to carry on the legacy and continues to import fine products from Greece like meats, seasonings, cheeses, olive oils, and other culturally true products.
In 1985, Chrys wanted to create the feeling of the famous Greek taverna in the middle of the wholesale meat market in Athens. He bought the adjacent property, and opened a small kitchen with 12 seats. Since then he has purchased the 2 buildings on either side and opened a dining room with seating capacity for 100 and a delightful sunny patio/garden. His ability to create old world hospitality, that feeling of welcome and comfort, along with incredibly delicious traditional Greek food, makes Papa Christo’s one of L.A.’s premier Greek restaurants and a favored destination. It’s reputation extends as far as the east coast and Greece itself.
As new businesses and restaurants start to populate the Mid-City landscape I thought I’d interview Chrys who runs a friendly but tight ship. How has he survived? What advice can he give to new struggling business? The interview revealed a caring and attentive businessman who never rests on his laurels.
TNN: Were you always convinced this was the kind of business you wanted to run?
Chrys: There was a time when I needed to make up my mind about what direction I wanted to go. Did I want to become a store that sold Frito’s, shoelaces, chips etc.? No, I decided I only wanted to sell imported Greek food indigenous to the middle east, the Balkans and to Greece.
TNN: What were some of the biggest changes you’ve made to adjust your business to the changing landscape?
Chrys: We had to change things several times. When a middle eastern contingent moved in we carried those items which were often the same as the Greek items but with different names. Then we had Turkish people, then Italian people. This neighborhood is constantly changing. It was Mexican and now it’s becoming Korean and Salvadorian. When my father moved in it was Japanese but he started this place because he knew the Greek church, St. Sophia, was to be built across the street so he knew it was a good opportunity.
TNN: What was one of the smartest business decisions you’ve made over the years. When you look back you can say “I’m so glad I….”?
Chrys: I’m so glad I opened Papa Christo’s Taverna. The restaurant did more than just add foot traffic. It offered an opportunity to be creative and being creative is the part that brings out your best. You don’t compete with others, you compete with yourself. If you come to work everyday with the idea that you are going to bring something new, do something better, if you come in with the attitude that you are going to elevate your business in any way, little, big, doesn’t make a difference, then you will have a good day. So, all of us here try to come in and have a better day today.
TNN: And what’s the worse decision you ever made?
Chrys: That I didn’t start the restaurant earlier! (laughter) I don’t think there have been any bad decisions. But it would have been great to have opened the restaurant earlier. It’s given people more reason to come here. Come for a little Greek coffee and some sweets. Buy some spices, bread, cheese, meat. Have a meal. Everyone is welcome!
TNN: You’ve succeeded in that. It’s so much fun to come here. You get free samples, buy some baguettes, olives. And the Greek coffee is amazing!
Chrys: And when you get greeted by someone here, its real. It’s not just someone doing what they’ve been told to do. One of the things that irks me in other restaurants is some kid walks by and asks “how’s it tasting?” They aren’t taking the whole experience into account. They aren’t asking if everything was enjoyable. We ask “is everything okay? Are you enjoying yourself?” We try to convey real care and concern for the customer.
TNN: So we have new restaurants opening up in our community. What are the kinds of mistakes they want to avoid making?
Chrys: I don’t know if mistake is the right word. Anyone opening up a new business is a brave young person. An entrepreneur. They should be applauded for taking a step and opening something. But that being said they have to understand what the need for their product is. They have to figure out what their role is and do the research. Are they going to be a convenience, a destination?
TNN: What’s the difference?
Chrys: A convenience is like 711. I’m a destination. If I didn’t have a parking lot I wouldn’t have customers because they come from far away. Downtown, Century City, Beverly Hills, Orange County. A new business has to figure out what their message is and make sure the whole experience works. You also can’t be too far from a freeway if you want to be a destination.
TNN: Tell me more about creating a destination business.
Chrys: A destination isn’t created overnight, it’s created over years. You have to be funded and you have to pay your dues
so persistence is important. You have to market and recreate yourself in your marketing. You can’t stay with one style. You need to expand your marketing agenda and probe to find out what’s going to bring in new customers. And when you bring in new customers are they enjoying the experience enough to bring someone else? You have to regenerate the people that do come. Use incentive plans to bring them back if they’ve enjoyed your place. Getting them in the door is one thing getting them to come back is another. If you can do that you are on the road to being successful.
TNN: It’s difficult to sustain a business.
Chrys: It’s much harder to stay in business than to open a business. Offer more than you expect to receive. I’ve never come into the store expecting to make any kind of money. I come in hoping to do a really good job and if I do, something will be left over.
TNN: Talk about the people you work with.
Chrys: We have a very strong family ethic. We hire people who use “please”, “thank you”, no “hey you”. We talk to each other by name. The biggest word in the English language is respect. We respect each other and the people who come in. We respect the fact that they come out of their way to come here. Respect. Respect. Respect. We don’t take anyone for granted.
TNN: How do you handle a complaining customer.
Chrys: The only money you lose is the customer who doesn’t come back. The customer who complains is your friend. The customer who walks out and doesn’t say anything isn’t helping you. But if a customer says “this is what I’d like to see” listen to him. He may like everything else but this one percent is bothering him. Let your customer interact with you.
TNN: Any other tips?
Chrys: Keep the place clean. Very important. People don’t want to eat in a place that’s below their standards.
TNN: What are some of the danger signals for a business? At what point do you have to become alert to potential disaster?
Chrys: Overconfidence is as bad as it can get. I think you wake up every morning scared. If you think you’ve done a great job and done everything you can do…that’s dangerous. You have to be open to checking every part of your business. You can’t conquer the world overnight.
TNN: What is your definition of a successful business?
Chrys: One that makes you happy. There is no such thing as dollars and cents making you happy. You will never get enough wealth. If you only work for money I think you are not a successful person. If you work with pride and at the end of the night your feet hurt, your back hurts, your head hurts and your workers and customers are happy, that’s Perfect! That’s as good as it gets. That means you did your very best that day. And if you walk out and you’re not tired and your feet and back don’t hurt and you didn’t talk to a lot of people then you probably didn’t do a very good job that day. If you work and you’re happy doing it, it’s the right thing. Work is good. Labor is not good.
TNN: Any last words of wisdom for our new businesses?
Chrys: You need to accommodate your community, sell something you are proud of and believe in what you do.

A Little Background: In November of 1996, California voters passed the Compassionate Use Act of 1996 or Proposition 215 with 55.6% of the vote. It allowed patients to use marijuana to alleviate the symptoms of a variety of ailments from cancer and Aids to sleeplessness and chronic pain.
This article is reprinted with permission from the World Tribune. For more information on that publication, visit www.sgi-usa.org.
WT: Rosa Parks is revered throughout the world for refusing to give up her bus seat to a white passenger in Montgomery, Alabama, on Dec. 1, 1955. Mrs. Parks’ resistance and the Montgomery Bus Boycott that followed became important catalysts for the Civil Rights Movement. We understand that Mrs. Parks was a close family friend. What was she like?
If you have participated in our community in any meaningful way then you probably know Laura Meyers.
Noted for her prodigious knowledge of all things related to local development, Laura is recognized as a fair and steady voice at meetings she attends or chairs, as well as for her tendency to be a little wonkish with the details. But you can hardly blame her. She has been at it for a long time and knows her stuff.
Ms. Meyers has held the position of Chair of the Zoning and Planning Committee on the United Neighborhoods Neighborhood Council (UNNC) since 2003 and has also been sitting on one of the project area advisory committees of the California Redevelopment Agency (CRA) for 20 years. Her involvement with community planning issues began in 1983 as one of the founding members of the West Adams Heritage Foundation. WAHA was originally established for historic preservation advocacy but within a few years it soon became apparent that preservation issues went hand in glove with zoning and development.
On May 5 at the Annual West Adams Heritage Association (WAHA) Preservation Brunch, she was recognized for her untiring efforts to defend against the encroachment of unenlightened development, to maintain the historic, architectural integrity in West Adams and to keep ongoing awareness of these issues front and center in the community by being awarded the Martin Weil Award. Martin Weil, who passed in 2009, was a local luminary in the world of preservation. Among his numerous accomplishments, he was a founding member of the Los Angeles Conservancy and a member of WAHA. WAHA created the award to honor Weil, making him the first recipient while he was still alive. It now honors the local heroes and heroines of preservation.
Laura has been a prime instigator and/or partner in getting 21 local buildings awarded Historical Cultural Monument (HCM) status. The South Seas House on Arlington below the 10 Freeway was referred to as the Witch’s House for many years because of its crumbling roof and ragged peaked gables and dilapidated exterior. It was headed for demolition before Laura and others stepped in, found the money and team for construction and began to plan the rehab. Councilman Nate Holden and members of the Council District 10 office stepped up, found over a million dollars to help restore it, and the house opened as a community resource for Parks and Recreation in 2003.
Laura is especially interested in the rich African-American history embedded in almost every neighborhood in West Adams. She coordinated the research, writing and editing of WAHA’s “West Adams Landmarks of African- American History,” which tells the stories of nearly 150 local sites associated with black history and personages.
One of her most beloved projects is the annual Living History Tour which takes place in the Angelus Rosedale Cemetery, one of the oldest cemetaries in Los Angeles, located on Washington and Normandie. As one of the WAHA coordinators of the event, she is tasked with researching the historic people buried there, finding actors to play them and writing the monologues about their lives. Audiences hike through the beautiful cemetery as the tour guide points out special graveyard features while directing them to the various gravesites where costumed actors deliver their historic story. It is one of the favorite community events of the year.
To read more about the different Living History Tour events, CLICK HERE .
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